THE ATHLETE'S FOOT'S NEXT STEP; SUPPORTED BY NEW OWNER NEXCEN, THE ATHLETIC CHAIN HAS NEW NAME, FRESH OUTLOOK.(The Athlete's Foot Brands)

Daily News Record, June, 2007 by Lloyd, Brenda

Byline: BRENDA LLOYD

LAS VEGAS - Just call it TAF.

Formerly The Athlete's Foot, the name change is part of the athletic footwear and apparel specialty chain's new image that it unveiled here earlier this month at the SGMA Spring Market.

TAF, which was acquired by NexCen Brands Inc. in November 2006 for $51.5 million, is going through a major makeover that includes a new logo, a customizable merchandising system, improved operating support for its franchise owners and the launch of two apparel private brands for men. TAF will add women's apparel later.

The new brands are Track & Field, which Bob D'Loren, president and CEO of NexCen, calls an "Abercrombie meets Russell [Athletic] brand," combining classic athletic with lifestyle...