Business Services Industry
Do-it-yourself promotional videos! (includes article on preparing for a video production)
American Salesman, February, 1996
High-quality promotional videos are synonymous with corporations looking to attract more business. While these companies have $5,000 or more to produce such a video, how can the budget-conscious businessowner afford to market themselves as effectively?
According to Steve Kosch, owner of The Video Editor, a do-it-yourself video editing center in Newport Beach, CA, small businesses can now afford to produce their own promotional videos easily and inexpensively. "Thanks to companies like ours, video production is out of the big industrial studios," says Kosch. "We've stripped it of its mystique and expense and brought it mainstream so businessowners wanting the benefits of a promotional video can now have it at a price they can afford."
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