Ten tips for successful cold calls. (selling)

American Salesman,  October, 1998  by Mulcahy, Lisa

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Cold calling can be a highly effective selling/networking technique when used properly by sales personnel in virtually any industry. I've had tremendous success pitching my own work in show business just this way. As a Hollywood screenwriter, I routinely infuse potential colleagues with enthusiasm for script ideas; as an Off-Broadway writer/director/producer, I must excite producers and actors about my play concepts quickly and clearly if I want to work with them.

In my previous career as booking manager of a popular Boston touring theatre, I broke sales records weekly, simply ...

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