Business Services Industry
Letters that get results.(business letter writing)
American Salesman, February, 2004 by Test, Alan
When was the last time you received a business letter that you read with any interest? When was the last time that your prospects or customers read any of your letters?
The problem with most business letters is they are full of information about the sender. The readers of your business letters are not interested in you, your company or your product or service. What your readers care about are themselves, their companies and how your products and services meet their needs and solve their problems.
The solution? Don't send a business letter. Send direct mail. What is the difference between a letter and direct mail? A letter provides information. Direct mail sells. Consider the purpose of a business communication with a prospect or customer. Is it...
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