Making memories count.(tips about marketing)

American Salesman, March, 2005 by Misner, Ivan R.

Whether you realize it or not, you already know a lot about memory hooks. You've been using them, consciously or unconsciously, since you were small. When you were in the third grade, what was your best friend's nick-name? Where were you living when "MacArthur Park" was playing on the radio? Who do you think of whenever you hear someone say, "Ehhh--what's up, Doc"? Mere fragments of phrases, jokes, songs and rhymes remind us of people, places and events we have not seen or experienced--and they stay with us for years.

What Makes A Good Memory Hook? The key word in "Memory Hook" is "Memory." If it's going to work the way you want it to, to pop into the prospect's mind whenever the need for your product or service arises, it has to be easy to remember....

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