Business Services Industry
Taking the initiative.(marketing of business enterprises)
American Salesman, March, 2005 by Graham, John R.
It seems as if there are more hurdles than ever in business. A new one every day appears. They impact companies of all sizes, types and in every industry. No business is exempt.
McDonald's double-digit annual growth was so predictable it came to be expected. But like other fast food companies, the McDonald's people didn't seem to recognize consumers' tastes were changing, particularly in terms of health consciousness. No amount of tweaking with the menu and adding $1 "value" burgers could turn sales around. Consumers evidently came to see the golden arches dripping with fat. The decline in sales has been unrelenting and painfully precipitous.
Venerable United Airlines presented the government with a business plan to obtain loan guarantees to...
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