Using the Internet for more personal and professional results.(the Internet as a tool for the personal selling profession)

American Salesman, March, 2005 by Romani, Paul N.

Predictions the Internet will cause the imminent demise of personal selling litter the landscape in management literature. None of those we have seen has a solid theoretical or conceptual foundation.

In most instances, bits and pieces of research that seem relevant to making one's case for personal selling's limited viability are amalgamated to support this point of view. The predictions are either so general as to be untestable or so tautological as to be valueless.

The tendency of these "futurists" is to see the Internet annihilating systematically a spectrum ...