Savvy Integration.(CRM and host integration convergence)(Industry Trend or Event)

Enterprise Systems Journal,  September, 2001  by McKendrick, Joseph

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Customer relationship management (CRM) has to be integrated with existing systems in order for there to be a return on investment and a smooth application This article examines this issue.

The success of your e-business enterprise depends on your company's ability to quickly and effectively link to back-end systems.

CRM, or customer relationship management, has become one of those must-have technologies that everyone's talking about. But the technology is, in the words of M.A.S.H.'s Colonel Sherman Potter, a real pain in the kiester to implement. Kiester pain No. 1: Customer data's ...

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