Microsoft Gets Blue in the Face.(Company Business and Marketing)

Enterprise Systems Journal,  September, 2001  

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Acknowledging it has room to grow in the enterprise space, Microsoft Corp. described new efforts to reach corporate customers at Fusion, Microsoft's partner event in Anaheim, Calif., in July. Taking cues from Big Blue, among others, Microsoft said it would concentrate on consulting services and selling to management.

"We've been in the enterprise for 10 years ... [In that time] Microsoft has sold well to IT, but not as well to management--CIOs, CTOs [and others.]" said Charles Stevens, vice president of the enterprise and partner group at Microsoft. According to Stevens, ...

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