Using Bricks to Build Clicks.(Online grocers Webvan and WhyRunOut.com)(Company Operations)

Enterprise Systems Journal,  September, 2001  

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You probably heard the noise when online grocery store Webvan slammed its virtual doors for good in July. Because it represented a resounding dotcom failure ($1 billion in losses before admitting defeat), its closure got lots of press.

It seems pretty obvious where the business model failed--Webvan, like lots of e-tailers last year, became, shall we say, irrationally exuberant about how quickly people would adapt to a new way of buying stuff--and believed customers would agree to pay more for products in the process. Here's a quote I read somewhere from a Webvan spokesperson that ...

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