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Industry: Email Alert RSS FeedAsk the Right Questions.(Company Business and Marketing)
Enterprise Systems Journal, October, 2001 by Gentry, Jeff
Old habits and the ingrained structure of business versus IT can make it tough to measure a project's worth. Try focusing on answering the questions.
Business intelligence is really about answering questions, not about providing better information. To get started, you should ask four questions about any business intelligence project:
* Will the improved information enhance the revenues of the enterprise?
* Will access to certain information reduce operational costs?
* Will the information help the business gain competitive advantage?
* Will improved access to a piece of business information increase the business value?
Once you understand the purpose and justification for a business intelligence project,...
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