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Golden Touch.

Enterprise Systems Journal, October, 2001 by Wonnacott, Laura

Content provided in partnership with HighBeam Research

We can learn Web success secrets from sites that have won the equivalent of an Oscar--but that's not the bottom line.

In an outlandish and swanky annual ceremony said to rival the Oscars, The International Academy of Digital Arts & Sciences makes an effort to recognize the best of the Web. Despite their tone, the Webbies aren't all fun and frolic. Studying the winners is one way to further your e-business efforts (each nominee is evaluated for content, structure and navigation, visual design, functionality, interactivity and overall experience.) But after checking out some of the glitzy, eye-popping winning sites, I made my own list of six rules for a successful e-business Web site.

What's the purpose? Too many sites and Web-based applications fail to...

 

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