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Enterprise Systems Journal, October, 2001 by Wonnacott, Laura
We can learn Web success secrets from sites that have won the equivalent of an Oscar--but that's not the bottom line.
In an outlandish and swanky annual ceremony said to rival the Oscars, The International Academy of Digital Arts & Sciences makes an effort to recognize the best of the Web. Despite their tone, the Webbies aren't all fun and frolic. Studying the winners is one way to further your e-business efforts (each nominee is evaluated for content, structure and navigation, visual design, functionality, interactivity and overall experience.) But after checking out some of the glitzy, eye-popping winning sites, I made my own list of six rules for a successful e-business Web site.
What's the purpose? Too many sites and Web-based applications fail to...
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