Hitting the e-spot.
Fertilizer International, May, 2000
The e-commerce phenomenon has arrived in the fertilizer sector with a considerable fanfare, and the United States is setting the pace. Can Europe and the Far East be far behind in harnessing the power of the Internet to transform the way the fertilizer industry does business? Or will traditional trading methods continue to predominate?
The launch of the Rooster.com service has excited much press comment, and this website currently draws on the resources of a consortium of Cargill, DuPont and Cenex Harvest States. The facility is oriented towards farmer customers, offering them an on-line, one-stop farm buying and selling service. Inputs ordered via the service will be delivered via conventional participating retail operations. Initially, the sources of...
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