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American Theatre, September, 2002
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Portland, Ore.: "When you put live performance on video, you have no idea where it will end up," marvels Gary Cole, president of StageDirect, a nine-month-old company that films fringe and alternative theatre productions for distribution on video. Though the enterprise has only released six tapes to date, it has already demonstrated an international reach: Its video Jokes and Their Relation to the Unconscious, by Chicago's NeoFuturists, caught the eye of impresarios in Iceland, prompting negotiations for a production in Icelandic.
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