What's in a name?(names of theaters and theater group)

Around the country: Not since the mad scramble for domain names on the Internet has there been such a rush to answer that most puzzling of questions: "Exactly what do we call ourselves?" But while Internet firms merely snatch up dot-com addresses for their websites like so much lint in a dryer, the theatre has to wrestle over just the right name in a brick-and-mortar world.

After two years of calling itself "The Globe Theatres," San Diego's The Old Globe, for instance, switched back to its long-established name, since the hip new moniker that was supposed to ...

Read the rest of this article with a Free Trial at HighBeam Research.