Why give money? Changes in philanthropy are prompting theatres to pursue new relationships--especially with individuals.(Commentary)
American Theatre, April, 2004 by Natarajan, Meena
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I had my dream job 33 years ago when, as American Conservatory Theater's production director in San Francisco, I had the joyful experience of spending money without having to worry about where it came from. Since 1979, when I moved from production to administration at ACT, I have had nothing but those worries.
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I hadn't learned anything about raising money when I studied theatre at Yale. By the time I had a clue, ACT had no trustees and artistic director Bill Ball was soliciting support in a made-over women's restroom off the theatre lobby. I grew up professionally in a culture ...
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