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Cheap seats, deep subsidy.(trends & events)(Signature Theatre Company)(Brief Article)
American Theatre, September, 2005
NEW YORK CITY: Theatre tickets for high-quality shows across the country continue to soar beyond the reach of most pocketbooks, but one New York City company has brokered a solution. And you don't need a fake student ID.
Starting in November, with a revival of Horton Foote's The Trip to Bountiful, tickets for each and every seat at the Signature Theatre Company will cost $15 a pop--that's the price of a paperback book or a couple of dollars over that of a movie ticket. Most Off-Broadway companies today regularly charge $50 or more for tickets (until recently, Signature's cost ...
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