Through the looking-glass: as-yet-untried strategies may be the key to maintaining artistic gains--even in the face of cutbacks and audience uncertainty.(SPECIAL REPORT: THEATRE FACTS 2004)
American Theatre, November, 2005 by Pesner, Ben
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There must have been a palpable sense of relief when the first copies of Theatre Facts 2004 rolled off the presses in June. TCG's annual report on the fiscal health and attendance statistics of the not-for-profit theatre community showed that while we may not be out of the woods yet, the belt-tightening measures taken in the past few years of national economic instability have paid off.
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Theatres are, in general, in a better position than they were a year earlier. In 2003, more than half of the surveyed theatres ended the year in the red, but the 2004 report turned that statistic on ...
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