Editor's note.(American Theatre's new look)(Editorial)
American Theatre, November, 2005 by O; '; Quinn, Jim
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When Heineken recently switched to a new, see-through label on its traditional green bottle, the change was announced with the slogan "Clearly, it's all about the beer." American Theatre feels the same way about the cover-to-cover graphic redesign that's making its debut in the issue you're holding in your hands: It's all about the theatre.
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With that clear label, Heineken was saying, you can get a better look at what matters: the product inside the bottle. So it goes with AT. The addition of full color on our inside pages, the introduction of a bolder, simpler ...
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