Playing for keeps.

NEW YORK CITY: Five years ago, Douglas and Jonathan Rand had an idea they thought could revolutionize play publishing. The twentysomething brothers founded a company in New York called Playscripts, Inc. based on three simple concepts: 1) Make excerpts available to potential buyers, rather than vague synopses; 2) keep print runs small to give exposure to a greater number of plays; and 3) utilize the potential of the Internet, which had gone untapped by a tradition-bound industry long dominated by Samuel French and Dramatists Play Service.

The first hurdle was to win over ...

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