Long Island "Wetheads".

John Romanelli is a third generation heating oil dealer who knows a thing or two about how to build a business. In fact, Romanelli has been a household name on Long Island, N.Y. when it comes to heating oil for more than 30 years. The Romanelli Oil Co. of Farmingdale, N.Y., is one of the leading marketers, and family members have been leaders of the Oil Heat Institute of Long Island, the Metropolitan Energy Council and other industry organizations.

Like most successful fuel oil dealers, acquisitions are a major source of growth for Romanelli Oil Co., and once acquired, they know how to maximize their assets. For example, Romanelli purchased 50-year-old Burt's Reliable, Inc., a small dealership in Southold, N.Y., at the far end of Long Island's "North Fork" in...

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