The benefits of design partnership: collaboration with outside agencies on product design is still often regarded as a risky venture. Its advantages, and the advice on getting the most out of a design partner described here, suggest it is a good option, particularly for small companies.(manufacturing)(services of University of Northumbria's Centre for Design Research)

Medical Device Technology, May, 2005 by Hogan, Jane

Going beyond aesthetics

Many businesses view creative services in a negative way and think of product design, advertising and graphic design as a black hole they pour money into with no guarantee of return. Good product design does not just focus on how a product looks and feels or on whether it does its job (Figure 1). Good product design can change the way a product is perceived by the customer or end user, create additional value that customers will pay more for, make cost savings in how the product is manufactured, create additional benefits such as environmental ...