DQ cup features photochromic ink. (New Technology).(American Dairy Queen Corp.)(CTI)(International Paper Foodservice Business)(Brief Article)
Official Board Markets, July, 2003
Buy a Blizzard ice cream shake or 16-ounce soft drink at Dairy Queen this month and let Chromatic Technologies, Inc.'s (CTI) DynaColor[TM] photochromic ink tell you if you're a winner.
American Dairy Queen Corp. (DQ), Edina, Minn., partnered with ink supplier CTI, Colorado Springs, Colo., and manufacturer International Paper Foodservice Business, Montvale, N.J., to create its "Turn Your Summer Upside Down" promotional cup. DQ is the first quick-serve restaurant to use photochromic ink technology this way. The ink is water-based, which meets the requirement for high-speed printing processes, and the cup provides adhesion to prevent the ink from rubbing off.
When the cup is exposed to ultraviolet light, the ink changes from colorless to blue to...
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