Add these tips to your marketing plan.(Think Outside The Hexahedron)

Official Board Markets, October, 2003 by Schultz, Jackie

"You can't keep doing the same old thing," says Joseph Pine, a keynote speaker at last month's Association of Independent Corrugated Converters (AICC) meeting in San Francisco. Pine specializes in helping businesses conceive and design new ways of adding value to their products and services. In his presentation, "The Experience is the Marketing!" he lists 10 marketing ideas for corrugated container converters.

They are: 10. Create a "Be the box experience." "Get your customers to experience what it's like to work with you before they sign the sales contract," he says. Show them the entire manufacturing process, from the making of the box, what happens to their product, to the actual consumer purchasing decision. 9. Use web tracking via RFID...