For effective selling, nothing beats a testimonial: nothing is more persuasive in communicating your message than a letter of recommendation.

Official Board Markets, October, 2003 by Chase, Landy

Does your company pride itself on great service and outstanding people? On a commitment to do "whatever it rakes" to satisfy, clients? Of course you do. It's a shame that you have so much difficulty in getting the world to take your word for it. It certainly doesn't have to be that way.

Even in today's fast-paced, hi-tech world, nothing is more persuasive in communicating your message than a letter of recommendation from a satisfied client. Letters of recommendation substantiate your otherwise-empty claims of outstanding service. They offer tangible proof that you are capable of doing what you say you are. They reduce risk to new clients by providing conclusive evidence that others have been down this path with you and do not regret their decision. In...