Private labeling grows up: great growth opportunity.

Official Board Markets, March, 2004 by Arzoumanian, Mark

What do you think of when you hear the words private label? What might first pop into your mind is the quintessential carton of cereal in a black and white box that sells at a notice able discount to the national brands. Well, the days of finding such cartons are gone. The Walgreen Co. and grocery chain Meijer, to name just two, now look at private label printing and packaging as a great opportunity for significant growth.

Executives from both companies were part of a panel discussion on the role of packaging in merchandising that was part of the Paperboard Packaging Council's Annual Spring Meeting, held last week in Chicago. William LeMaire, managing director, PakIntell, moderated the panel.

Last year, Walgreens' 4227 stores generated $33...

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