Know your customer ... so they'll know you.(ICCA CONFERENCE ADVICE:)(consumer goods companies and packaging suppliers)(International Corrugated Case Association)(Brief Article)
Official Board Markets, April, 2005 by Durkalski, Esther
"We need to know much more about you and you need to know much more about us and our brands," says Sigfredo Vane Courtade, chairman of Unilever de Centro America. He says consumer goods companies know very little about their packaging suppliers, and the higher in the organization, the less the executives know.
That needs to change for both sides if they are to remain competitive globally. Valle Courtade spoke at the 17th International Corrugated Case Association (ICCA) conference in San Jose, Costa Rio. One major change for Unilever is that more multi-national companies are coming to Central America. They are expecting the quality and just-in-time of Japan and the terms of trade of France. At operating company level, Valle Courtade says Unilever...
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