Reality TV, "Star Wars" invade SSDG: what it's like to work with Donald Trump's "The Apprentice.".(NEW DVD RELEASE)
Official Board Markets, November, 2005 by Arzoumanian, Mark
Earlier this month the latest Star Wars movie, "Episode III: Revenge of the Sith," came out on DVD. When new DVDs are released, movie production companies usually produce corrugated displays for in-store sales. But real estate mogul Donald Trump (with his television show, NBC's "The Apprentice") and 20th Century Fox wanted to make a big splash for the newest Star Wars DVD, and an industry design facility got in on the action.
Last Thursday, November 10, "The Apprentice" featured its two teams competing to create "retail environment displays" that involved much more than just corrugated. The displays were then implemented and judged in a Manhattan Best Buy store. Smurfit-Stone Display Group's (SSDG) Clifton, N.J., operation was chosen as the site for...
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