Many see 'spotlight on paperboard'.(ON PBS)
Official Board Markets, February, 2007
The public television airings of the Paperboard Packaging Council's (PPC) video, Spotlight On: Paperboard Packaging, reached two-thirds of PBS households across the nation. According to data from A.C. Nielsen, the world's leading market information company, PBS affiliates broadcast the program over 1,000 times during the latter months of last year, reaching 61 percent of all U.S. television households in more than 150 markets. More than 4.7 million Americans viewed the video, which highlights the benefits of paperboard packaging.
The PPC has posted a copy of the five-minute video for downloading on its website, ssmith@ppcnet.org.
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