Business before promotion: the Internet emerges as a potent tool.(includes related article on downloading music on the Internet)

Tape-Disc Business, January, 1999 by Seideman, Tony

Replicators are rapidly finding that the Internet's strengths as a business-to-business tool are equaling and may eventually exceed its power as a promotional medium. Some say the globe-spanning system is already proving an invaluable tool for doing everything from allowing users to track inventory levels to allowing instant approval of packaging and disc art.

Companies that see the Net primarily as a marketing tool are both missing out on some major opportunities and risking alienating some of their more sophisticated potential customers. Sites that merely trumpet capabilities are derisively dismissed by many Net users as "brochureware."

"You shouldn't just say, 'Here, look at us.' Nobody appreciates that," says Jeff Weiss, general manager at...

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