Selected CEA Survey Results.

Tape-Disc Business, January, 2000

Selected results from a recent Consumer Electronics Association survey of U.S. consumers include:

* MP3 awareness among adults is less than 20%

* DVD awareness has grown to 61% in 1999, from 41% in 1998

* 92% of U.S. households own at least 1 VCR; about 50% own 2 ore more

* Top 2 DVD-Video player sales drivers: 1) enhanced picture and sound quality; 2) convenience

* 43% considered the eventual ability to record to a DVD-Video player as important

* 28% of consumers copied CD material onto an audio cassette in the past 12 months

* About 33% of consumers use their VCR to record at least once a month