Jacobs yields to $4 billion U.S. suitor. (Jacobs-Suchard AG merged with Philip Morris Companies)

Tea & Coffee Trade Journal, August, 1990 by Clark, Richard

Jacobs yields to $4 billion U.S. suitor

Good marriages, they say, are made in Heaven, and they could well be right. But in the food and beverage industries, on the other hand, a lot of modern unions seem to have been arranged in hotter circumstances so that, understandably, they tend to come unstitched at the seams when they're put under strain.

In the case of the coffee business, of course, strain goes with the territory these days. For sure, there used to be a time when trading figures for roasters and soluble processor, agents and brokers, and all the servicing organizations, proceeded from year to year in a gently upward curve. In Europe, in the 1950's, coffee was still a luxury commodity (or, in the case of Britain, an exotic newcomer in the instant...

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