Food Industry
Industry: Email Alert RSS FeedStarbucks Launches Expanded Office Coffee Program.(Brief Article)
Tea & Coffee Trade Journal, December, 1999
Starbucks Coffee Co. has expanded its presence in the workplace with a new national office coffee program targeted to meet consumer demand for better tasting coffee at work.
"Customers have been asking us how they can enjoy Starbucks coffee at their workplace," said Jim Ailing, Starbucks senior vice president, Specialty Sales and Marketing. "Now we've developed a program that works for all offices interested in improving the quality of their coffee." Alling went on to add that 70% of office coffee drinkers are not happy with their current workplace coffee.
The office coffee program offers a choice of five Starbucks coffee blends, including LightNote(r) Blend, House Blend, Decaf House Blend, Caffe Verona(r) and Sumatra. Customers can chose from a carton...
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