Starbucks Pours into Quebec.(Brief Article)

Tea & Coffee Trade Journal, May, 2001

MONTREAL, QUEBEC -- Starbucks has finally reached Quebec, states The Montreal Gazette. The chain has opened the first of what its local partner expects will be 50 to 75 stores across Quebec within five years.

"We were the last market this size that was untapped (in North America)," said Michael Aronovici, president of Vision Cafe Inc., a local company working with Starbucks chain to introduce and adapt the this province.

Starbucks coffee has been available in the province for a few years at a bookstore, chain, an airport and a hospital, but, this is its first street front location in Quebec. A second is due to open this summer on Monkland Ave. and others are in various stages of development.

Normally, Starbucks' North American stores are...

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