Tea traditions without even a layer of dust: Andrew demmer, of demmer handelsgesellschaft m.b.H, Austria, has just opened an extremely stylish tea shop in vienna. He talked to Jane Pettigrew about the Austrian tea market and about the new shop.

Tea & Coffee Trade Journal, November, 2001

Austria has never been a great tea drinking country, and the consumption of tea is fairly stable at approximately 160g per person per year. The beverage is mainly consumed for breakfast and in the early evening with a cold meal. There is a marked difference in tea drinking habits in summer and winter -- Austrians mainly drink tea during the cold months each year. Indeed, tea is a popular gift item for Christmas, and is available in a wide variety of gift packages. The majority of tea is drunk at home although more and more catering outlets are slowly starting to offer a variety of tea blends.

Most tea is purchased in supermarkets, which carry a wide range of tea blends mainly packed in teabags. But, quite surprisingly for a non tea-drinking country, there is an...

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