Tea in Spain smiles again: In a coffee drinking country, one man is doing his best to convert at least some Spaniards to tea drinking.(Per Sundmalm, Tea Shop of East West Company)(Company Profile)

Tea & Coffee Trade Journal, March, 2002 by Sueiras, Manual

In the mid-1980s Per Sundmalm, a Swedish University student, came to Barcelona to learn Spanish. He had amongst his group of friends a number of other Northern European students, mainly from Great Britain and Scandinavia, and they all complained about the same thing -- how hard it was to find and drink good tea in Spain. As opposed to most European countries, tea is still a rarity in Spain, a stronghold of coffee and cocoa. In 1997, coffee represented 72% of all hot drinks consumed in Spain, whereas tea was a bare 1.2%. In other words, out of the 206,262 tons of hot drinks Spaniards drank, they only consumed 2,656 tons or tea.

The Rise And Fall Of Tea In Spain

The Spanish Queen Victoria Eugenia, daughter of Queen Victoria, brought tea from her native...

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