Food Industry
Industry: Email Alert RSS FeedItaly: beautiful places, rich in treasure.(Industry Overview)
Tea & Coffee Trade Journal, March, 2002 by Bell, Jonathan
An Espresso Machine Marriage
Recently in a hotel in the magnificent Portonovo area on Italy's Adriatic shore, a special party took place. This was the annual gathering of the management, sales force and agents of Nuova Simonelli, one of Italy's leading espresso machine manufacturers. The event this year was serious going, with educational presentations on everything from market trends to the presentation of Victoria Arduino, one of the oldest and most revered names in Italian espresso machines, which was recently acquired by Nuova Simonelli. In a sense, this party was something of a wedding ceremony.
The marriage would seem to be a promising one. On one hand you have Nuova Simonelli, a successful, innovative manufacturer with worldwide sales of a...
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