Sizzling syrups: in the second installment of a two-part series exploring how today's retailers are profiting from flavored syrups, Kate LaPoint focuses on marketing syrups in your retail coffee shop. (Cup Service).(Industry Overview)

Tea & Coffee Trade Journal, February, 2003 by LaPoint, Kate

Last month, we heard from specialty coffee retailers around the country who shared their insights as to which flavored syrups are up-and-coming, which flavors are tried-and-true sellers and how to use flavored syrups innovatively. We also learned what coffee shop owners and managers believe the future holds for flavored syrups -- according to them, the future looks bright. Now, from daily specials and customer participation to suggestive selling and sampling, we'll go deep into the brains of our "in the trenches" experts to learn how to successfully market syrups, and profit from them, every day.

Suggestive selling was repeatedly noted as the most effective tool that retailers use to market flavored syrups in their coffee shops. Marty Banel, owner and sole...

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