Espresso: from Europe to the U.S. and back again. (Cup Service).

Tea & Coffee Trade Journal, April, 2003 by Cipolla, Mauro

PART II

In Part One of this two-part series, Mauro Cipolla described his views on the changing espresso scene both in the U.S. and Europe. Now he forges through France and Italy, taking stock of their espresso habits -- and bringing back some very interesting results.

White the American Specialty Drink menu has exploded in the U.S. and other adopting countries; others, like Italy, that are still offering the original traditional Italian espresso menu, have found decreased demand. I concluded Part One of this article by posing the question: Could the American Specialty Drink menu be accepted in countries with deeply ingrained culinary traditions like France and Italy -- countries with culturally and politically resistant market penetration barriers?...

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