Food Industry
Industry: Email Alert RSS FeedBranding hot beverage filter paper. (Equipment & Packaging News).(J.R. Crompton (USA) Ltd. launches new Crompton WoW system)(Brief Article)
Tea & Coffee Trade Journal, April, 2003
Crompton WoW is a new system, which enables teabags and coffee pouches to be printed with a quality image, which becomes clearly visible to the consumer as water is added to their beverage. The system enables brand owners to differentiate their product with a logo or message, which can be clearly seen on the filter paper before, during and after use.
The Crompton WoW process involves food safe ink printed directly onto filter paper, transforming it into a unique medium for carrying the brand owner's message
The print quality of WoW makes it good for: maximizing the impact of promotions and special events, supporting sponsorship and advertising campaigns, offering protection against counterfeiting, and creating a premium range with its own unique...
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