Starbucks to acquire Seattle Coffee Company. (Trade News).(Brief Article)

Tea & Coffee Trade Journal, June, 2003

Starbucks Corporation announced that it is has entered into an agreement to acquire Seattle Coffee Company, which includes the Seattle's Best Coffee (SBC) and Torrefazione Italia Coffee Brands from AFC Enterprises, Inc.

The company intends to further develop both brands and maintain the distinct coffee flavor profiles of SBC and TI. This transaction supports Starbucks long-term strategy to expand and build upon its leadership position in the super premium coffee segment within foodservice and grocery businesses by providing a multiple brand growth opportunity, states the company. Seattle Coffee Company has built a strong wholesale business with both the SBC and TI brands

"Aquiring the SBC and TI brands provides us an opportunity to launch the next...

Premium Content Partnership | HighBeam Research provides an in-depth online archive library of reference works. HighBeam Research
 

BNET TalkbackShare your ideas and expertise on this topic

Please add your comment:

  1. You are currently: a Guest |
  2.  

Basic HTML tags that work in comments are: bold (<b></b>), italic (<i></i>), underline (<u></u>), and hyperlink (<a href></a)

advertisement
  • Click Here
  • Click Here
  • Click Here
advertisement