Welcome to Rome! (From the Editor's Desk).(2003 Tea & Coffee World Cup in Rome, June 15 - 17)

Tea & Coffee Trade Journal, June, 2003

The time has finally arrived for the 2003 Tea & Coffee World Cup in Rome, June 15 - 17. This is our magazine's sixth Symposium & Exhibition so far. To date we have held many successful World Cups in Vienna (1994 and 1997), Barcelona (1999), Amsterdam (2001), and Kuala Lumpur (2002) -- and now we've organized a great show in Rome.

Rome could not have been a more obvious choice -- one that perhaps we should have made earlier when selecting locations. Espresso flows freely in this enchanting city -- the birthplace of espresso and the coffee bar. It is a concept that has evolved over the years to change the face of the global coffee industry, making coffee a fashionable beverage in many nations.

We hold our Exhibition & Symposiums in order to bring the...

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