U.S. specialty Tea: another false start or is it real this time.(industry sales)

Tea & Coffee Trade Journal, June, 2003 by Castle, Timothy J.; Rothmuller, Sheryl

No product has had more false starts than that of specialty tea. Nor has any product had a more devoted, patient following than the proponents of specialty tea. These long suffering supporters would cast an envious eye on "every dog" knowing that, according to long-accepted wisdom, that each would have its day. Now, it seems, even tea vendors and tea mavens will finally have theirs. The irony, of course, is that tea, next to water is still the most popular beverage in the world but that in much of North America, Western Europe and the U.K., specialty tea has had little more than the cult following it would said to have become known for... if it ever heretofore might have ever said to have become generally known at all.

But all that is changing now, and it's...

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