Blended bliss: expanding your menu and profits with frappe's.(CupService)(Cover Story)

Tea & Coffee Trade Journal, June, 2004 by Howard, Darcey

Specialty coffee rules the morning hours. It's no secret that gourmet Coffees, lattes, mochas and chais jumpstart America's day--it's why you're in business. But how is your business after 11:00 a.m. each day? How does a small shop, or even a big one for that matter, provide menu variety to satisfy customer palates that noticeably change in the afternoon? Some offer pre-made lunch items and push iced teas and coffees. But there's something else that's driving customers to coffee houses in those lonely afternoon and evening hours ... the frappe-based blended drink. It's an exploding category that's hit a sweet spot with consumers and even some of the most skeptical retailers who are striving to seek that fine balance between a flexible menu and a profitable one.

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