Tea tidbits.(marketing strategies of tea comapnies)

Tea & Coffee Trade Journal, June, 2004 by Magid, Jennifer

If the numbers are any indication, then tea is surely becoming to the 2000's what coffee was to the '90's--a bonafide "lifestyle" item. Its symbolism as a drink that is relaxing and beneficial to health proves to be gaining in mainstream appeal. This could be due to the growing number of baby boomers looking for any and all solutions for longevity, or it could be due to the growing number of baby to a "Starbucks generation" backlash. Either way, the numbers show that U.S. total tea sales are expected to grow from $4.8 billion in 2002 to $5.8 billion by 2005. * So what are companies doing that is making tea's popularity rise?

Take It Personally

Many companies are working to create a niche in an industry where the possibilities are currently endless....

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