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Tea & Coffee Trade Journal, February, 2005 by Davis, Terry
"Little ditty about Jack and Diane ..."--John Cougar Mellencamp
Jack and Diane started their business, Java Adventure, seven years ago. They have built a valuable, viable coffee retail location through hard work perseverance and good business practices. Diane has changed the retail mix throughout the years as coffeehouse product fads have come and gone. Jack instituted cash and inventory controls utilizing the latest technology and good personnel management techniques. Through it all, the store showed constant quarter to quarter improvement in sales, if not always in profitability, and a year to year improvement in number of transactions. Until the last two fiscal years.
In the last two fiscal years, sales have drifted slightly above or below what...
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