Tea time in New York: tea rooms that carve their own niche: the tea room is craze is in full force and New York city paradoxically has this relaxing tradition covered--New York style.(cup service)

Tea & Coffee Trade Journal, March, 2005 by Magid, Jennifer

THESE DAYS, STARTING YOUR OWN tea room is not as simple as it once was. With the growing customer interest in frequenting tea rooms, the success of one depends on more than just serving pots of tea to lunching ladies; more and more, it depends on the owner's vision of atmosphere, audience and what message they want their tea room to convey.

If you are interested in opening your own shop or perhaps livening up the one you already run, there's no better inspiration than tuning into what's going on in trend-setting New York City to get an idea of how to make your shop different than the competition.

For example, to many, New York City is anything but a place of relaxation. But try tel ling that to one of the plethora of regulars who now frequent the...

Read the rest of this article with a Free Trial at HighBeam Research.

Premium Content Partnership | HighBeam Research provides an in-depth online archive library of reference works.