Food Industry
Industry: Email Alert RSS FeedStarbucks unveils coffee liqueur.(WorldNews)(Brief Article)
Tea & Coffee Trade Journal, April, 2005
UNITED STATES -- Starbucks recently launched its first alcoholic drink, a coffee liqueur called Starbucks Coffee Liqueur. Made in collaboration with Jim Beam Brands, the liqueur will be sold in restaurants, bars and liquor stores, not in Starbucks' coffeehouses, reports the Seattle Times. Alcohol content is 20% by volume, or 40 proof. A 750 milliliter bottle will sell for about $23.
Starbucks and Jim Beam, a unit of Fortune Brands, said the launch follows successful test marketing in Denver and Austin, Texas.
Half of Starbucks' customers drink coffee liqueur and the chain's customers are nine times more likely than most Americans to drink a coffee liqueur, Starbucks said its research shows.
Premium Content Partnership |
HighBeam Research provides an in-depth online archive library of reference works.
Brought to you by CBS MoneyWatch.com
- Best- and Worst-Paid College Degrees
- 6 Things You Should Never Do on Twitter or Facebook
- How Much Sleep Do You Really Need?
- 6 Big Myths about Gas Mileage
Most Recent Business Articles
- Multiple criteria evaluation and optimization of transportation systems
- Multi-criteria analysis procedure for sustainable mobility evaluation in urban areas
- A two-leveled multi-objective symbiotic evolutionary algorithm for the hub and spoke location problem
- Multi-criteria analysis for evaluating the impacts of intelligent speed adaptation
- The development of Taiwan arterial traffic-adaptive signal control system and its field test: a Taiwan experience
Most Recent Business Publications
Most Popular Business Articles
- 7 tips for effective listening: productive listening does not occur naturally. It requires hard work and practice - Back To Basics - effective listening is a crucial skill for internal auditors
- FAS 109: a primer for non-accountants - Financial Accounting Standards Board's "Statement 109: Accounting for Income Taxes"
- LIFO vs. FIFO: a return to the basics
- Too Young to Rent a Car? - 25-years-old the minimum age for car renting - Brief Article
- Design a commission plan that drives sales - Sales Commissions
Presented by American Express