Coffee franchising part II: the good, bad and ugly: turning your coffee business dreams into a franchise doesn't have to be impossible--if you learn how to do it right.(cupService)

Tea & Coffee Trade Journal, April, 2005 by Slade, Gary

HORDES OF DREAMERS SEEM TO BE rushing into coffee franchising without dependable and projectable financial models from their first location. Many are setting up franchises before they even open the doors of their initial investment. That's dangerous to do without well-defined systems, goals, and a clear mission statement.

If this is your modus operandi--caution! You could be inviting in a nightmare for the rest of your business life.

Before you join the naive masses, this article will address a few dos and don'ts that you will want to regularly refer to before venturing into the unique business of franchising.

It goes without saying that franchising offers incredible opportunity for franchisors that have a realistic view of the role, and...

Read the rest of this article with a Free Trial at HighBeam Research.

Premium Content Partnership | HighBeam Research provides an in-depth online archive library of reference works.