KPCU setting up network to market coffee.(World News: Coffee and Tea Reports from the Front Line)(Kenya Planters Co-operative Union)(Brief Article)

Tea & Coffee Trade Journal, May, 2005

KENYA -- The Kenya Planters Co-operative Union (KPCU) approved major reforms aimed at improving the international price of locally grown coffee, reports the Nation.

The union is installing a modern coffee roasting and packaging plant and intends to start packaging coffee under different brand names.

Announcing the developments, the Chairman, Stephen Kirubi, said they had registered different brand names with the Kenya Intellectual Properties Office.

"This will enable us finalize on the packaging materials, which will distinctively portray our rich cultural and geographical features, and market Kenya as a preferred tourist destination," he added.

Kirubi said the union was working closely with Kenya's foreign missions in...

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